[Love Life and Lose Weight] 93: 93: Your Brain Hates Your Weight Goals — Here’s the Fix

***Don’t forget: Special launch pricing for the 2026 Follow-Through Planner is live right now at HBeardsley.com/planner. VIP listeners can grab the full planner bundle for just $55 — the 2026 planner will never be offered again for this price! Includes the group ‘set up your planner call on December 20th, fun stickers, and four free Group Seasonal Planning & Review coaching sessions throughout 2026 — this bundle is available only through December 5 at 8 PM ET

🎧 What You’ll Learn in today's episode: 

If you’re tired of setting goals you want to follow through on but never quite do — this episode is going to change everything.
You’ll learn why your follow-through issues aren’t personal flaws… they’re design flaws. And you’ll walk away knowing exactly how to set goals your nervous system can actually execute.

🧠 Why Aspirational Goals Backfire

Most women blame themselves when they can’t stick to big, exciting goals.
 But the truth? Aspirational goals trigger pressure, overeating, and self-judgment because they ignore your emotional bandwidth.

You’ll learn:

  • How to spot goals that are secretly unsustainable
  • The ONE weight-loss target that keeps progress steady
  • Why your emotional state determines whether a goal gets done

👉 This is how you finally stop breaking promises to yourself.

🍽️ How to Lose Weight Without Feeling Squeezed

Perfection isn’t the answer — relief is.
You’ll hear how planned overeats, mindfulness, and realistic weekly targets keep you consistent without the mental gymnastics.

👉 Weight loss gets easier when you stop fighting your biology.

✍️ The Tool That Makes Follow-Through Practically Automatic

Meet your new superpower: implementation intentions.
This research-backed technique helps you bypass overwhelm and stick to your goals even on stressful days.

You’ll learn:

  • The “If X happens, then I will do Y” formula
  • Real examples you can steal today
  • How to stay in motion even when you feel off

👉 This is how motivation stops mattering.

📝 Your Weekly Actions

  • Pick one doable goal you’re 90% sure you’ll hit
  • Write your implementation intentions
  • Log overeats without drama
  • Translate your goals into tiny daily steps

Support the show

🎁 Become a VIP Subscriber at HBeardsley.com/subscribe
Get two free gifts, subscriber-only tips, and an exclusive VIP discount on my digital Follow-Through Planner.

🛠️ This planner is the perfect tool to help you reach your weight goals & build the habits —and your future self—will thank you for.
Check it out here: HBeardsley.com/planner

📲 Connect with me on Instagram @ThriveInMidlife and join the conversation under this Episode's reel.

Audio engineering by Young Cub Audio.

It's possible

Never worry about what to eat again

 How amazing would it be to feel confident and clear about your eating during the week, on weekends, and even while traveling or during the holidays.

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I'm Heather Beardsley

I’m an advanced certified weight and life coach who holds a master’s degree in education. I don’t just talk about weight loss; I work full-time as a coach. More than that, I live the lifestyle. My story is powerful proof that the diet industry is broken, and it can and will break you too, unless you are willing to leave it all behind you. We were sold a lie about weight loss that blames the dieter for a lack of self-control in a system that demonizes food as good or bad. That all can stop for you today, too.