“Personally Identifiable Information”
Personally Identifiable Information refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, email address, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.
What Personally Identifiable Information is collected?
- Information You Voluntarily Submit to the Website: I may collect personal information from you such as your name, email address, or mailing address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, entering a giveaway, or submitting a contact form.
- The information I Collect from Others: I may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to me for fulfillment.
- Automatically-Collected Information: I automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, I will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. I may also collect information about actions you take when using the Website, such as links clicked.
- Cookies: I may log information using cookies, which are small data files stored on your browser by the Website. I may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.
We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers who purchase goods or services: the names, addresses, phone numbers and email addresses of Authorized Customers.
What organizations are collecting the information?
In addition to our direct collection of information, our third party service vendors (such as credit card companies, vendors, and banks) who may provide such services as credit may collect this information from our Visitors and Authorized Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorized Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain and do not store, retain, or use the information given to them.
How does the Site use Personally Identifiable Information?
We may use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests on the Site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide the requested information.
How your information may be used
I may use the information collected in the following ways:
- To operate and maintain the Website
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries
- To provide you with user support
- To track and measure advertising on The Site
- To protect, investigate, and deter against any unauthorized or illegal activity.
With whom may the information be shared?
We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third-party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:
- Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
- Mailchimp – this service is used for delivery of email updates and newsletters. I store your name, email address, & communication preferences for purposes of delivering such communications.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time at my sole discretion.
Except when required by law, I will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, I may disclose or transfer personal information collected through The Site to third parties who acquire all or a portion of my business, which may be the result of a merger, consolidation, or purchase of all or a portion of my assets, or in connection with any bankruptcy or reorganization proceeding brought by or against me.
Publicly visible Information
If you create a user profile on The Site or leave a comment, certain information may be publicly visible.
Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of my Website may be entirely usable.
Sponsored Content Tracking Pixels
This Website may engage in sponsored campaigns with various influencer networks, brands, and agencies. All sponsored content is duly disclosed in accordance with the FTC’s requirements. From time to time, these sponsored campaigns utilize tracking pixels (aka web beacons), which may contain cookies to collect data regarding usage and audience. This information is collected by the sponsoring company to track the results of the campaign. No personally identifiable information collected by the Website is used in conjunction with these tracking pixels.
Affiliate Program Participation
The Site may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link to an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Heather Serody is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
On The Site, you may subscribe to my newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, I may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
How is Personally Identifiable Information stored?
Personally Identifiable Information collected by Thrive in Midlife is securely stored and is not accessible to third parties or employees of Thrive In Midlife except for use as indicated above.
What choices are available to Visitors regarding collection, use, and distribution of the information?
Visitors and Authorized Customers may opt out of receiving information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or access, amend, update, or erase the personal information I have about you by submitting a request to admin[at]hbeardsley.com.
Please note that I may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
Right of Access to Information
Authorized Customers have a right to a copy of all the data the Site has collected about him or her, in an electronic format. This includes information like name, address, email address and phone number. To access a copy of your data contact admin [at] heatherserody [dot] com with a written request. You will be required to prove your identity before the request can be fulfilled.
Sensitive personal information
Are Cookies Used on the Site?
How does the Site use login information?
Thrive In Midlife uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user's purchases, and gather broad demographic information.
What partners or service providers have access to Personally Identifiable Information from Visitors and/or Authorized Customers on the Site?
Google Analytics Tracking & EU GDPR compliance
Like millions of other website owners, this Site use Google Analytics which is a piece of software that grabs data about Visitors (you) such as
- What website you came from to get here.
- How long you stay for.
- What kind of computer you’re using.
- And quite a bit more.
What the Site does with your data
The tracking information allows the site owner to better understand the kind of people who come to my site and what content they’re reading. This allows me to make better decisions about how to best serve visitors. Occasionally, the site owner will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting. All of my activity falls within the bounds of the Google Analytics Terms of Service.
Want to opt out of google analytics tracking?
How does the Site keep Personally Identifiable Information secure?
All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.
How can Visitors correct any inaccuracies in Personally Identifiable Information?
Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us at admin[at]hbeardsley.com
Thrive In Midlife contains links to other websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.
This policy was last updated on May 23 2018